The shift from basic white or gel toothpastes to a variety of modern options has made the simple act of brushing teeth more complicated. The three popular types of toothpaste available today are white ...

As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

From charcoal to purple toothpaste and oil pulling, a dentist separates teeth whitening facts from social media fiction.   | ...

Many of us are borderline obsessed with experimenting with our dental hygiene. From salt, charcoal, lemon, neem and clove, it seems the entire kitchen has been squeezed inside a toothpaste tube. And ...

Toothpaste aisles are packed full of weird and wonderful products with colourful cardboard sleeves - and even more colourful claims - trying to grab your attention. But how well do fancy whitening ...

SINCE LAST YEAR, Colgate has been using color theory to fix yellow stained-teeth through its Colgate Optic White Purple Toothpaste. On Sept. 15, they released the Colgate Optic White Purple Serum for ...

Purple toothpaste isn't actually whitening your teeth — it's using color theory to cancel out the yellow. Purple sits opposite yellow on the color wheel, so Hismile's "color correcting serum" is ...

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